On June 17, Cerasarda served as a special partner for Intrecci d’Estate, the exclusive event organized by Vogue at its prestigious boutique. It was a special evening celebrating conscious design and fine craftsmanship, serving as the stage for an extraordinary debut: the presentation of Cuba Lab, the innovative sustainable brand project dedicated to personal and professional development through the art of fine leather goods.
The Romani Group and the Tod’s Group: Major Industry at the Service of Craftsmanship
The event highlighted a positive parallel between two business models in Italy, where the foresight of large-scale industry is put to work to preserve craftsmanship and human values. On one hand, Cuba Lab—an ethical initiative born from a decade-long collaboration between the Artesania association and the San Patrignano community’s Leather Goods Workshop—finds a fundamental pillar of support in the Tod’s Group. The Marche-based luxury giant supports the project by providing its vision, raw materials, and exceptional know-how, transforming a journey of social rehabilitation into a brand characterized by high productivity and global creativity. On the other hand, the same philosophy guides the partnership between Cerasarda and the Romani Group. The Romani Group’s solid foundation and industrial vision support and safeguard Cerasarda’s deeply artisanal spirit, which has been the guardian of Mediterranean artistic ceramics for over sixty years. This support is not merely industrial but intrinsically social and cultural: it means preserving the skilled workforce, passing down traditional craftsmanship, and promoting the local area, while integrating the sustainability of modern production processes with a deep respect for the materials themselves.
The Dialogue Between Clay and Leather in Vogue
During the evening, this dual path of excellence found its culmination in the preview unveiling of Cuba Lab’s HABANERA UNIQUE: an exclusive collection of just twelve pieces of the brand’s iconic bag, born from a dialogue between refined techniques such as embroidery, metalwork, and textile craftsmanship. Through “Intrecci d’Estate,” Vogue brought together Cerasarda and Cuba Lab in an unprecedented dialogue between clay and leather, between earth and fabric. A synergy of excellence that demonstrates how “Made in Italy” brands are today the true patrons of a conscious, contemporary luxury, where aesthetic beauty is inseparable from human values and social responsibility.